Job: Social Media Manager
Company: Ella TV
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Location: Kazanchis, Addis Ababa
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Type: Full-time
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Schedule: Monday–Friday, 8:30 AM–4:30 PM; Saturday (half-day)
Ella TV is a leading East African music and film distribution label with a global artist network and offices across three countries. We collaborate with top Eritrean and Ethiopian artists and operate across music, film distribution, and digital rights management. We’re seeking a creative, results-driven Social Media Manager to own our social presence, publish daily content, collaborate with design and video teams for TikTok-forward assets, grow our follower communities, and ensure compliant, timely uploads across YouTube and other DSPs.
Role Overview:
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The Social Media Manager will develop and execute compelling content strategies, manage day-to-day posting across all platforms, and drive meaningful engagement that expands Ella TV’s audience. You will partner with in-house designers, video editors, and cross-functional teams to produce high-quality short-form content, plan launches and premieres and optimise for growth. You’ll also oversee a robust digital rights management workflow to protect and monetise content on YouTube and other DSPs, including metadata, thumbnails, and compliance checks.
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Key Responsibilities:
- Create, schedule, and publish daily content across Instagram, X/Twitter, Facebook, TikTok, YouTube Shorts, LinkedIn, and other platforms.
- Develop and execute comprehensive content strategies to promote music releases, film content, articles, premieres, behind-the-scenes features, and artist spotlights.
- Collaborate with in-house graphic designers and video editors to plan, edit, and refine TikTok and short-form content that aligns with Ella TV’s brand voice and goals.
- Monitor trends, audience insights, and platform best practices to optimise performance, reach, and follower growth.
- Engage with communities by responding to comments, messages, and conversations in a timely, authentic manner.
- Plan and execute follower growth campaigns, cross-promotions, partnerships, and influencer collaborations to broaden Ella TV’s reach.
- Manage a digital rights management (DRM) workflow for uploading music and film content to YouTube and other DSPs, ensuring proper rights clearances, metadata accuracy, thumbnails, and optimisation.
- Track, analyse, and report on key metrics (follower growth, engagement, reach, watch time, CTR) and adjust strategies accordingly.
- Coordinate with cross-functional teams to plan launch calendars for new content, collaborations, and events; ensure alignment with marketing and PR efforts.
- Maintain a content catalogue and posting calendar, ensuring timely delivery of campaigns and premieres.
- Stay compliant with copyright and platform policies; proactively address potential restrictions or issues
Qualifications:
- Proven experience in social media management, preferably in music, film, entertainment, or media.
- Superior written and visual storytelling skills with a keen eye for brand-consistent content.
- Proficiency with native platform tools and third-party scheduling/analytics platforms (e.g., Meta Business Suite, Sprout Social, Hootsuite, Later, Buffer, TubeBuddy, VidIQ, etc.).
- Experience creating and optimizing short-form content for TikTok, YouTube Shorts, and Instagram Reels.
- Familiarity with digital rights management concepts and processes, especially for music and film content across YouTube and other DSPs.
- Analytical mindset with the ability to interpret data and adjust strategies.
- Excellent communication and collaboration skills to work effectively with designers, editors, and internal stakeholders.
- Self-motivated, detail-oriented, and able to manage multiple tasks in a fast-paced environment.
- Knowledge of copyright and platform policies; proactive compliance mindset.
Preferred:
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- Prior experience in a similar role within a music, film, or entertainment brand.
- Basic video editing or graphic design knowledge to collaborate more effectively with in-house teams.
- Familiarity with SEO and metadata optimisation for video content.
- Proficiency in writing adverts and articles in English and Amharic; Tigrinya is a plus.
What We Offer:
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- Opportunity to shape Ella TV’s social voice and growth trajectory.
- Collaborative, creative, and fast-paced work environment.
- Access to a library of music and film content and opportunities for professional development.
- Competitive compensation and benefits (to be discussed during the interview process).
- Potential for career advancement within a dynamic, regionally influential brand.
How to Apply:
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- Submit your resume, a link to your portfolio or social media work, and a brief cover letter at www.ellatech.co.uk/careers
- Include: relevant experience and achievements in social media growth, and an example of a successful TikTok/Shorts campaign you led or contributed to.
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Note: A two-year commitment is required if selected.